From the moment people arrive in Rotorua they know they're somewhere quite special. Known as New Zealand's volcanic, geothermal and cultural capital, Rotorua is one of the original tourist destinations in New Zealand.
Rotorua is the heartland of New Zealand Maori culture, and visitors have the opportunity to experience the warm spirit of Te Maori.
The scent of sulphur in the air is a characteristic of Rotorua. At nearby geothermal hotspots, there are spouting geysers, boiling mud pools and warm geothermal springs. Silica terraces are naturally decorated with a kaleidoscope of colours. Rotorua is in the heart of New Zealand and is an 'untapped' jewel full of potential and just waiting to be discovered.
Rotorua has been voted New Zealand's most beautiful city six times in the 12 year history of the Keep New Zealand Beautiful competition. Along with stunning floral displays, perfectly manicured gardens and litter free streets, sustainability also has a crucial role to play in Rotorua being perceived as a 'beautiful' destination.
For more information about Rotorua, visit the city's official website RotoruaNZ.com